So what now?
I've probably spent hundreds or even thousands of hours writing them, loving them, nurturing them. I've formatted them, I've finalised the covers, I've settled on the exact wording for the blurbs. I've got to the end of that process and clicked 'Save and Publish'.
Well, not quite, because now I need to let everyone know they are out there. Mmm, what to do?
Coming from a teaching background, I am well versed in the world of target setting, monitoring and assessment and I got to wondering; what's the place for this in publishing? And more specifically, marketing?
So far, I've dabbled. There's the obvious Facebook and Twitter campaigns, and people have been so great in supporting me in those, but what's needed now, I think, is to reach a wider audience. And to do this, I need a plan, and that plan, needs targets. So to keep me a) motivated b) on track c) focussed d) awake late into the night, I'm going to make my targets public, then there's no getting away from them; they're here, on the world wide web, nudging me in the ribs constantly.
And so, in the near future I AM going to:
- Ensure that at least one of my books is featured on an online review website
- Notify my local press and convince them my books are worthy of a mention (at the very least, a mention)
- Be guest blogger for other well-respected literary websites/organisations
- Respond to every review I receive on Amazon
- Organise a competition as soon as the books are out in paperback
- Persuade at least one of my local Waterstones to host an 'event'
- Triple (minimum) my following on Facebook and Twitter
Is there anything I've missed?
Well, I will be sure to keep you up to date as I tick off the targets that are met, but if any more experienced marketeers can suggest additional targets, I would love to hear from you; always up for a challenge, that's me!